The Unbelievable Power of Link Building

Many business owners do not understand the value of link building and how it can affect their websites’ success. Instead, they look for quick, short-term wins and neglect to incorporate link-building into their digital marketing strategies. However, link building can be a powerful tool for increasing organic traffic, improving ranking positions, and generating leads. It can also help strengthen relationships with industry influencers, leading to more referrals and sales.

This post explores the importance of SEO link building and why it should be integral to your digital marketing strategy.

What is SEO Link Building?

SEO link building is the process of obtaining hyperlinks from other websites to yours. The ultimate objective of this strategy is to improve your website’s visibility and ranking position in search engine results pages (SERPs). You improve your website’s reputation and trustworthiness by receiving links from authoritative and relevant sites. As a result, search engines are more likely to rank your website higher and make it appear in more organic search results.

A concept of SEO link building - a puzzle piece containing the word backlinks.

Why is Link Building Important for SEO?

Link building is an essential search engine optimization strategy that can enable you to gain higher rankings and more organic traffic. The quality and relevance of your backlinks play a key role in how search engines determine your website’s ranking position. Authoritative and relevant websites are seen as more trustworthy and thus receive higher-ranking positions than low-authority websites. 

Search engines use algorithms to evaluate websites. If yours has a lot of high-quality backlinks, search engines are more likely to rank it higher in the SERPs. In addition, link building can build relationships with industry influencers who may spread the word about your website or product. These influencers have their following and can share your content and link to it if they are familiar with you. 

Link building is also vital for generating leads. Having other websites link to yours can get more people to visit your website and potentially convert them into customers.

Group of people using different devices to surf the internet - SEO link building strategy.

How to Build Links Legitimately

There are many ways to build links. Some are shortcuts, and others are more legitimate. If you have never used a link-building strategy for your SEO efforts, you might not know how to build quality SEO links. The last thing you want is low-quality links from spammy websites. Such links can be detrimental to your website’s reputation and ranking position. For instance, they will increase your bounce rate and lead to lower-ranking positions. 

A bounce rate is when a user visits your website and leaves without navigating to another page. A high bounce rate shows that the content on your website is not relevant or valuable. Hence, converting your organic traffic into leads is difficult. On the other hand, good links from authoritative websites with suitable content can help improve your online reputation and increase organic traffic. Good links also increase the chances of visitors to your website staying longer, exploring more pages, and eventually converting into customers.

Ways to Build Legitimate Links

One acceptable way to build links is by creating interesting, engaging, and shareable content. You can also create link roundups, guest blog posts, and infographics to gain backlinks from other websites. Another effective way to build links is by using social media. Share your content on social media platforms such as Twitter, Facebook, and LinkedIn to gain more visibility for your website.

You can also reach out to websites already linking to similar content and ask them for a link back to your website. It shows that you are committed to building relationships with other websites in the same niche. Participating in forums and commenting on blog posts to get your website noticed is another excellent way to build links. You can also use influencer marketing to reach out to industry influencers to get them to link to your website.

Here is a quick breakdown of the best techniques to build legitimate links;

  • Guest blogging – Write informative and engaging blog posts for other websites and include a link to your site.
  • Broken link building – Find broken links on other websites and suggest an alternative and more helpful link, including the URL of your website.
  • Resource page links – Contact website owners with resource pages related to your industry and ask them if they want to add a link to one of your pages.
  • Link reclamation – If another website is linking to your website, but the link is broken, reach out to them and ask if they can update it with the correct URL.
  • Competitor backlink analysis – Analyze your competitors’ links and see which websites are linking to them. Reach out to those websites to see if they would be willing to link back to your website.
A businessman using a laptop to conduct a backlink audit on his website.

Backlink Audit and its Significance to SEO

As you implement your link-building strategy, you need to know what is working and what isn’t. This is where a backlink audit comes in. Regularly auditing your website’s backlinks enables you to identify any bad links and ensures the links you build are effective for SEO. A backlink audit helps you spot any low-quality or suspicious links from untrustworthy websites. It is crucial because links from these websites can hurt your ranking.

It’s imperative to use the right tools to do an effective backlink audit. Several tools are available to help you audit your website’s backlinks and confirm they are of high quality and from reputable websites. These include Majestic SEO, Ahrefs, Open Site Explorer, and Moz Link Explorer.

Work With the Best Digital Agency to Leverage the Power of Link Building

Link building is an essential but often underestimated part of SEO. You can improve your website’s ranking in search engine results by understanding the importance of tracking backlinks and using quality link-building techniques. If you’re unsure where to start or if you want guidance with an effective link-building campaign, MountainWave Digital Solutions can help. We have SEO experts who can help you get the most out of your digital marketing efforts.

Contact us today to learn more about how we can help you build links and drive traffic to your site.

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John R. Braddock has been developing and designing websites since the late 1990's. His SEO and Digital Marketing journey began in the early 2010's when he discovered he could apply his love of programming to understanding Google's Ranking Algorithm and Social Media and Digital Marketing Platforms. He has used that knowledge over the past 12 years to build his clients' SEO and Digital Marketing campaigns with great success. After over 12 years of experience and working for some of the largest SEO agencies and brightest minds in the industry - he now helps small businesses with their search visibility and online and digital marketing strategy across Colorado.